Dr. Martens wanted to bring their brand into the 21st century, moving away from the black and white punk imagery they were synonymous with. Enter Felix Larher, a French photographer, and a motley crew of cool artists and musicians.
We created a website where these artists could submit their work, gaining mass exposure and the chance of becoming the face of our new campaign.
MUSICAL POSTERS
The artists music can be heard when a person stands right in front of the poster using Direct sound technology.
OUTDOOR POSTERS
GIVE AWAY
Musical cards with a sample of the artist music. Inside the card is an interview of the singer about music and fashion as well as a voucher.
INSTORE POSTERS
