Dr. Martens wanted to bring their brand into the 21st century, moving away from the black and white punk imagery they were synonymous with. Enter Felix Larher, a French photographer, and a motley crew of cool artists and musicians.
We created a website where these artists could submit their work, gaining mass exposure and the chance of becoming the face of our new campaign.
The artists music can be heard when a person stands right in front of the poster using Direct sound technology.
Musical cards with a sample of the artist music. Inside the card is an interview of the singer about music and fashion as well as a voucher.